We Love the Change! Or Actually … We Don’t


Written by on Friday, October 5, 2012

The world of moving images is entering the era of a massive change! Television will be revolutionized! No one knows what to expect! Or when! New opportunities! New technologies! New equipments! New gadgets! Wow! Grrreat!

We love the change. We love to get excited about the change. We welcome the change. Right? Wrong. We love to talk about change. We love to pretend that we are excited about the change. We would love to be the first ones to welcome the change. But in reality we are anything but. That’s why we actually undermine the change. If there is one thing to say about the change is that it is never easy. And it always takes longer than what was thought.

Let’s think for example the video revolution. Most people seem to agree that yes, there are big changes ahead but almost as many seem to think that it will take time, longer than expected. We love to think that, oh yes, the change is coming but it will take years. But there is one problem with that kind of mindset. As we all know, at first the change is slow gradually getting faster. But there is one thing that is difficult to foresee: the beginning of the change.

Back in the day, real changes often took as long as 20 years. Nowadays maybe 5-8 years. The only thing we have to define today is the real starting point. Could the good starting point be for example the founding date of YouTube? And that was in February 2005. Meaning that if the big change has already started, it is not surprisingly fast. It has already taken nearly 8 years.

That’s why it is about time to get ready for the revolution and the best way to do it is to start with the one thing that anyone can change. Yourself and your own mindset. Unfortunately that is also the hardest part. As Leo Tolstoi said: ”Everybody wants to change the world. Nobody wants to change themself.” We don’t have to worry about the world. It will change. Lets just change ourselves & our own mindset.

About the author

Saku is one of the executive producers and partners at KLOK and as an innovator he has a huge interest in the future of online video content and channels. He has a background in tv producing and has created more than 100 tv-formats and worked as a CCO of Zodiak Entertainment in London. He has consulted dozens of companies in innovation process, given 100s of keynote speeches and written several books.