Advertising on youtube in the nordic market has been available for two years. As a result, the market is developing fast and advertisers need to adapt as quick as possible. Connecting with youtubers, who nowadays are even more popular than other celebrities, gets easier through multichannel networks and other helpful services. Publishing promotional video content on youtube isn’t the only advertising opportunity anymore, but collaboration with youtubers and sponsoring them.
KLOK collected the up- and-coming video trends/services to observe in 2015 and summed them up in a video: