The Story of The Kick Network YouTube Channel


Written by on Tuesday, October 29, 2013

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The Kick Network was originally a video blog that covered startups, apps and tech in Northern Europe. The YouTube channel was established in 2011 with the goal to raise awareness about local startups and innovations among international investors and media. It was funded by multiple sponsors who supported the cause but the channel maintained its editorial freedom.

Kick has since been rebranded as Slush and consequently, we work more closely with the non-profit Slush organization on content production. The scope has also broadened from startups and tech to interesting stories around founders and their passions. To learn more about The Kick Network case, watch the below video.

About the author

Vilja Sormunen looks after publishing and distribution at online video agency KLOK. She has previously worked in social marketing at Nokia as the global YouTube channel lead, online marketing at e-commerce company Spreadshirt and public relations at TBWA/Helsinki. Vilja studied international business at the Helsinki School of Economics and wrote her Master's thesis on viral marketing.