During the spring 2012 we conducted a survey on the use of online video for marketing in Finland. We reached the following conclusions:
1. The use of online video is growing rapidly in Finland, and so are the budgets to produce video content
2. Creating engaging content is the main challenge for marketers in the field of online video
3. Few marketers conduct advanced analysis on the returns on their marketing spend. The majority of our respondents rely on basic view counts or don’t measure effectiveness at all.
We also released a Cookbook for YouTube.
Read about it here!