Survey: Are Finnish Marketers Falling in Love with YouTube?


Written by on Thursday, September 6, 2012

During the spring 2012 we conducted a survey on the use of online video for marketing in Finland. We reached the following conclusions:

1. The use of online video is growing rapidly in Finland, and so are the budgets to produce video content
2. Creating engaging content is the main challenge for marketers in the field of online video
3. Few marketers conduct advanced analysis on the returns on their marketing spend. The majority of our respondents rely on basic view counts or don’t measure effectiveness at all.

Download and read the Survey

We also released a Cookbook for YouTube.
Read about it here!

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.