Ice Climbing with Microsoft and Red Bull

Written by on Friday, September 12, 2014

We were assigned by Microsoft to combine Red Bull’s extreme sports video material and high quality images shot with Lumia products to promote the devices’ advanced camera features.

Ice Climbing with Microsoft and Red Bull

Microsoft and Red Bull provided us with some great video and picture material. Our task was to repurpose and edit the material to a story, which would highlight the characteristics of both companies.

By examining different options with the clients, we found the right settings for a sustainable collaboration in producing videos based on existing material. The audiences have liked it and there will be more to come in the future!

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.