Our First Contributor Post on Ad Age


Written by on Monday, September 23, 2013

Ad Age post

We’re avid  readers of Advertising Age here at KLOK and were happy to see them publish my post How YouTube Is Broken (And How Video Curation Will Fix It) this past Friday. The piece talks about the challenges YouTube is currently facing in terms of content discoverability and how clever start-ups are making the most of the situation. Have a look and let us know what you think!

About the author

Vilja Sormunen looks after publishing and distribution at online video agency KLOK. She has previously worked in social marketing at Nokia as the global YouTube channel lead, online marketing at e-commerce company Spreadshirt and public relations at TBWA/Helsinki. Vilja studied international business at the Helsinki School of Economics and wrote her Master's thesis on viral marketing.