In our latest blog video, we talk about a recent case study around Double Tree by Hilton. Dtour is their custom YouTube channel landing page that highlights user-generated videos shot by travellers in Double Tree destinations. As a case, it shows that brands are becoming more creative in their efforts to influence and engage consumers with curated content.
Reaching audiences with interesting content means brands have a better shot of getting their message across. First of all, people who watch videos out of genuine interest are more receptive, emotionally invested and willing to be influenced, compared to those that are exposed to video ads. And secondly, they are likely to form positive mental images they can refer to when making purchase decisions.