How to get young people interested in space and NASA? This was the original question as KLOK started working with Rovio’s Angry Birds Space – a mobile game focused on fun learning. So we wanted to create content, which educates the audience in a fun way, but also would create interest towards NASA’s expertise. And hey: who wouldn’t want to know how our solar system actually works?
Together with NASA and Rovio we created the Rocket Science Show including scripting, production, direction and animation. The visual concept was done by KLOK, the stories’ characters come from the Angry Birds Space environment, and the details and theories were carefully baked in together with NASA’s experts.
Edutainment is a great way to engage the audience. By combining entertainment aspects with an educational edge, we were able to deliver a solid series about how our solar system works, and simultaneously get the audience to follow NASA’s New Horizons mission.