National Geographic photographer Stephen Alvarez started a co-operation with Microsoft with the assignment of capturing the Seven Natural Wonders of The World using Microsoft’s Lumia products. Microsoft wanted to showcase how the Lumia could push the boundaries of photography.
We were brought to create a concept for their next trip and join them on the journey. The key was to create different stories from Victoria Falls about one photographer chasing his perfect shot, and highlight the Lumia camera capabilities. We produced 3 episodes – one shot and edited in 4K to shine a light on the new capabilities.
The 5th episode of the series took our crew, the Microsoft product team, the National Geographic crew, with Steven Alvarez to the majestic Victoria Falls located on the border of Zambia and Zimbabwe. The three videos we made showcased an amazing journey around the falls and the photographer’s experience using the Lumia products.
We were brought in to bring an engaging experience to each episode of the series through a story that would not only appeal to hardcore photography enthusiasts and professionals, but the general public as well. It was an amazing experience for us, and working with a photographer of Steven Alvarez’s calibre was very enlightening. He truly did utilize the freedoms and endless opportunities the Lumia allowed him, and his hunt for the perfect shot created a great story and some amazing shots.
We definitely can’t wait to do something like this again.