Case Study: Beauty How-To Videos for Sokos


Written by on Thursday, November 28, 2013

Sokos how to

Our most recent case study video talks about the work we’ve done with Finnish department store Sokos. Their goal was to reach women who are interested in beauty and fashion and it was accomplished through a how-to video series called Beauty School.

About the author

Vilja Sormunen looks after publishing and distribution at online video agency KLOK. She has previously worked in social marketing at Nokia as the global YouTube channel lead, online marketing at e-commerce company Spreadshirt and public relations at TBWA/Helsinki. Vilja studied international business at the Helsinki School of Economics and wrote her Master's thesis on viral marketing.