How to get young people interested in space and NASA? This was the original question as KLOK started working with Rovio’s Angry Birds Space – a mobile game focused on fun learning. So we wanted to create content, which educates the audience in a fun way, but also would create interest towards NASA’s expertise. And hey: who wouldn’t want to know how our solar system actually works?
Together with NASA and Rovio we created the Rocket Science Show including scripting, production, direction and animation. The visual concept was done by KLOK, the stories’ characters come from the Angry Birds Space environment, and the details and theories were carefully baked in together with NASA’s experts.
Edutainment is a great way to engage the audience. By combining entertainment aspects with an educational edge, we were able to deliver a solid series about how our solar system works, and simultaneously get the audience to follow NASA’s New Horizons mission.
There are hundreds of untold stories behind athletes. To start telling those stories, KLOK’s Pauli Kopu, Pulp’s Marko Martikainen and manager Ilmo Niittymäki joined forces to create Sideways: an original series focusing on extreme sport athletes.
The first one to tell his story is Finnish snowboard professional Heikki Sorsa. The pilot episode of the series consists of three parts, where Heikki and fellow snowboarders and friends shed light on Heikki’s person and career events until this day. The media partner for Sideways is Epic.tv, which focuses on extreme sports and has a global followership. The episode is produced and directed by Malcolm Stewart.
As snowboarding can be understood as a niche, authenticity is everything. The entire concept begun with understanding the audience’s needs and interests first instead of just a brand’s desire to talk about itself. This approach definitely paid off since the first epidsode has been shared thousands of times all over the world and has been picked up by some of the biggest players like Transworld and Red Bull.
‘Mobile first’ is an essential thought in creating content nowadays. This approach truly became real as KLOK teamed up with Rovio to create multiple content concepts for their puzzle /physics game Bad Piggies. The aim was to engage the young mobile gaming enthusiasts around the world. That’s why Ruffle was created.
The concepts included a broad variety around top game plays, pick of the weeks, game reviews, behind the scenes stories and glimpses into working with voice actors, coders and animators in gaming. Of course the focus was also on user generated content, which was curated into different series by the team. As the plans went into production and were finalized, the episodes of different series were published inside the actual game – in mobile, where the audience already spends their time fooling around with the green piggies.
The gaming community is a passion driven community. The more authentic and reactive one can be, the better the results are in an ongoing process of producing and publishing content on a platform, which is the natural habitat of a gamer in this case.
It’s not a secret, that a company’s strengths are connected to the people who work there. It is a sign of trust and respect, when a company lets its employees do the talking instead of using generic recruitment videos and tacky banners, which not necessarily create a trustworthy and authentic image.
Finnair’s human resources department wanted to tackle this by telling the stories of a broad selection of people in different parts of the organization. Together with the client we wanted to underline the ‘Finnair spirit’ and the versatile working environment where people are able to build internationally meaningful careers among other top professionals.
LinkedIn was the platform where the content primarily was shared to attract new talent and tell about Finnair in an original way. Whenever new positions are open, it’s a valuable asset to pair the job offer with a suitable film. People trust other people and the videos help to tell their stories worldwide.
Tutorials are a great way to engage with an audience online, and Herbina, known for its cosmetic and beauty products, wanted to start giving tips and tricks on hairdressing. However, there are thousands of videos in different languages and styles related to this topic already. To stand out and stay respective to the brand, background research based on YouTube data had to be done.
KLOK investigated and analyzed data like watch time, audience retention and keywords to get better insight to the beauty category audience and their wishes. For example, some older videos indicated that viewers drop off very early. Together we decided, that Herbina shows the end result of a hairdo first to give the viewer an idea of where the tutorial leads to and not waste her/his time watching something not suitable.
The Hiusstudio (Hair Studio) videos have been watched over 50 000 times on Herbina’s YouTube channel. As a tip: start analyzing all accessible data and start testing and improving!