By now everyone has probably heard about the importance of engaging content in regard with successful online video marketing. If you haven’t, you could read about it in our previous blog posts or study YouTube Playbook for Creators here: http://www.youtube.com/yt/creators/playbook.html. In short, engaging content is something that is relevant, compelling and if possible new. These are video characteristics that can be applied in all medias. In addition to these, there are some that work either only or at least much better in internet than in other medias. These features take the interaction between the user and the media one step further from watching to action. And hence they create higher recall and stronger engagement than video just on it’s self.
Here is two examples of aforementioned videos with interactive features. Now click play and be surprised by the true internet video experience.