How to get young people interested in space and NASA? This was the original question as KLOK started working with Rovio’s Angry Birds Space – a mobile game focused on fun learning. So we wanted to create content, which educates the audience in a fun way, but also would create interest towards NASA’s expertise. And hey: who wouldn’t want to know how our solar system actually works?
Together with NASA and Rovio we created the Rocket Science Show including scripting, production, direction and animation. The visual concept was done by KLOK, the stories’ characters come from the Angry Birds Space environment, and the details and theories were carefully baked in together with NASA’s experts.
Edutainment is a great way to engage the audience. By combining entertainment aspects with an educational edge, we were able to deliver a solid series about how our solar system works, and simultaneously get the audience to follow NASA’s New Horizons mission.
There are hundreds of untold stories behind athletes. To start telling those stories, KLOK’s Pauli Kopu, Pulp’s Marko Martikainen and manager Ilmo Niittymäki joined forces to create Sideways: an original series focusing on extreme sport athletes.
The first one to tell his story is Finnish snowboard professional Heikki Sorsa. The pilot episode of the series consists of three parts, where Heikki and fellow snowboarders and friends shed light on Heikki’s person and career events until this day. The media partner for Sideways is Epic.tv, which focuses on extreme sports and has a global followership. The episode is produced and directed by Malcolm Stewart.
As snowboarding can be understood as a niche, authenticity is everything. The entire concept begun with understanding the audience’s needs and interests first instead of just a brand’s desire to talk about itself. This approach definitely paid off since the first epidsode has been shared thousands of times all over the world and has been picked up by some of the biggest players like Transworld and Red Bull.