Inside the Game with Rovio | KLOK Case Study


Written by on Wednesday, October 21, 2015

‘Mobile first’ is an essential thought in creating content nowadays. This approach truly became real as KLOK teamed up with Rovio to create multiple content concepts for their puzzle /physics game Bad Piggies. The aim was to engage the young mobile gaming enthusiasts around the world. That’s why Ruffle was created.

Ruffle 2

The concepts included a broad variety around top game plays, pick of the weeks, game reviews, behind the scenes stories and glimpses into working with voice actors, coders and animators in gaming. Of course the focus was also on user generated content, which was curated into different series by the team. As the plans went into production and were finalized, the episodes of different series were published inside the actual game – in mobile, where the audience already spends their time fooling around with the green piggies.

The gaming community is a passion driven community. The more authentic and reactive one can be, the better the results are in an ongoing process of producing and publishing content on a platform, which is the natural habitat of a gamer in this case.

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.

Finnair’s HR Lets Employees Shine


Written by on Tuesday, October 13, 2015

It’s not a secret, that a company’s strengths are connected to the people who work there. It is a sign of trust and respect, when a company lets its employees do the talking instead of using generic recruitment videos and tacky banners, which not necessarily create a trustworthy and authentic image.

Finnair HR 1

Finnair’s human resources department wanted to tackle this by telling the stories of a broad selection of people in different parts of the organization. Together with the client we wanted to underline the ‘Finnair spirit’ and the versatile working environment where people are able to build internationally meaningful careers among other top professionals.

LinkedIn was the platform where the content primarily was shared to attract new talent and tell about Finnair in an original way. Whenever new positions are open, it’s a valuable asset to pair the job offer with a suitable film. People trust other people and the videos help to tell their stories worldwide.

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.