Chasing Wonders with Microsoft and National Geographic at Victoria Falls


Written by on Friday, January 30, 2015

National Geographic photographer Stephen Alvarez started a co-operation with Microsoft with the assignment of capturing the Seven Natural Wonders of The World using Microsoft’s Lumia products. Microsoft wanted to showcase how the Lumia could push the boundaries of photography.

Nat Geo Microsoft KLOK Stephen Alvarez

We were brought to create a concept for their next trip and join them on the journey. The key was to create different stories from Victoria Falls about one photographer chasing his perfect shot, and highlight the Lumia camera capabilities. We produced 3 episodes – one shot and edited in 4K to shine a light on the new capabilities.

The 5th episode of the series took our crew, the Microsoft product team, the National Geographic crew, with Steven Alvarez to the majestic Victoria Falls located on the border of Zambia and Zimbabwe. The three videos we made showcased an amazing journey around the falls and the photographer’s experience using the Lumia products.

We were brought in to bring an engaging experience to each episode of the series through a story that would not only appeal to hardcore photography enthusiasts and professionals, but the general public as well. It was an amazing experience for us, and working with a photographer of Steven Alvarez’s calibre was very enlightening. He truly did utilize the freedoms and endless opportunities the Lumia allowed him, and his hunt for the perfect shot created a great story and some amazing shots.

We definitely can’t wait to do something like this again.

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.

RAY Slot Spots (Aina Kannattaa Kokeilla)


Written by on Monday, January 26, 2015

RAY approached KLOK as they were looking to test something that they hadn’t done before. They wanted a video series which would be easy to watch and would encourage sharing. They also wanted to produce something that wasn’t just about any single product of theirs.

RAY

KLOK created a campaign-like production with a series of videos following one central character. As RAY’s slogan is ”Aina kannattaa kokeilla” which translates to “It’s always worth a try” we developed a concept about seeing opportunities and taking chances. Life’s full of possibilities and with RAY we demonstrated this with our character (you might see this guy sitting around our office if you drop by) slinging coins into different holes and slots that he stumbles across in his daily life. Make sure to watch the videos to see what we’re talking about as we know how it might sound…

The campaign ran for three and a half weeks during February and March 2014, and received over 100 thousand views. The videos were also connected to a competition, where users could tag their posts on Instagram and Twitter with the best one winning a GoPro camera. The series earnt over 100 000 views on Youtube in one month.

RAY kamppis

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.

On the Runway with Finnair


Written by on Wednesday, January 14, 2015

We worked with SEK on a film production to capture the look and feel of the Finnair brand. Finnair were looking to communicate their brand essence through images of their products and services, so they commissioned a two part production in both film and still images. SEK (Finnair’s lead advertising agency) were in charge of the Finnair brand image, while Nina Merikallio and her team took the photographs, and KLOK handled the film production.

It was an interesting and exciting shoot with some unusual locations and a fast paced schedule as we only had 48 hours to get it all on camera with high quality. We shot half of the material while inside a Finnair A330-300 in a hangar at Helsinki Airport and the rest was shot in the Airport terminal. We had with a great time working with Finnair, SEK, and Nina Merikallio & her crew, on this amazing production. Living in a Finnair airplane for a couple of days with a full film and photography crew was a lot of fun!

Screen Shot 2015-01-05 at 13.10.40

We work with Finnair on a daily basis and no matter how big or small a production is, every single frame has to look like and feel like Finnair, and communicate their brand essence. As Finnair’s video agency we can focus on the continuity throughout all of their productions and make sure the brand message is seamlessly communicated in every video. Shots from this production were used in over 10 productions over the last year for a number of uses – this made it very easy to maintain continuity throughout.

“The production went very smoothly and the quality exceeded our expectations”

– Finnair

 

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.

Slush & MTV – Tosielämän Diili & Luovimmat SUOMALAISET


Written by on Wednesday, January 7, 2015

 

2014 was the third year we were charged with the task of producing a series of TV shorts for MTV3 in partnership with SLUSH (Northern Europe’s top tech conference), and everyone involved wanted to shake it up and do something new for the third season. So what did we do? We decided to focus on discovering and showcasing ten of Finland’s most creative individuals and produce a five-minute episode about each creative for broadcast on MTV3.

 

Slush

 

While the term “creative” is usually applied to people from the world of art, film, or music, we wanted to showcase people that were “making things” to illustrate the SLUSH ethos of helping new talent in the business world. Creativity is a broad term and we wanted to see people doing interesting things, whether they were artists, entrepreneurs, or tech pioneers. MTV3’s website had an open call for creatives to submit their applications. A team of people from MTV3, Slush, KLOK, and a few appointed judges; Peter Vesterbacka – The Mighty Eagle at Rovio (famous for Angry Birds), Ilkka KivimäkiChairman of The Startup Sauna Foundation, and Merja Ylä-Anttila – Editor In Chief of MTV3’s News, chose the ten that would be featured in the series.

The series was published in multiple channels at the same time. The episodes ran on “Huomenta Suomi” (Good Morning Finland) to an estimated audience of 300K – 1M everyday for the 2 weeks leading up to the 2014 Slush conference in November. MTV News also published a story about each selected creative, and did a number of radio programs for each episode. All the videos where also released simultaneously on Youtube and MTV’s online catch up service Katsomo.

 

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.