The Future Wizards – Hello World Open


Written by on Sunday, September 28, 2014

The first ever Coding World Championships took place in Helsinki, Finland in June 2014 hosted by the creative technology company Reaktor and mobile game developer Supercell. KLOK was assigned to produce branded content circling around a multi-camera production for the event itself, a full-length feature film, a pre-boosting documentary series of the coding-competitors and recap films to capture the feeling of the event. The Finnish Broadcasting Company YLE and its web-television Areena, cooperated as as publishing platform for the campaign.

HWO All Hail the Champions

Hello World Open wanted to establish the coders as superstars, inspire the younger generation towards coding and break the illusive taboo of coding and the community itself – not to mention the passion for coding that thrives through the Hello World Open competitors.

We traveled to four European countries, met and interviewed interesting people that live and breathe coding each and every day. The result is a cohesive picture of what coding, and the Hello World Open competition is really about.

“We’ve never seen a coder cry in front of the camera.”
-Ville Valtonen, Marketing & Communications, Reaktor Innovations Oy

HWO YLE Areena

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.

Experiencing Asia with Finnair


Written by on Wednesday, September 24, 2014

As the video agency for Finnair we went to a multi-week shooting trip to Asia, where we explored the most inspiring aspects of the Finnair destinations. As each destination definitely offers a unique experience for a traveler, a crucial part of the assignment was to find out and capture the authenticity of each of them.

Finnair Asia Destinations

We wanted to offer a smart and effective way for the execution instead of making it too complicated. We made the production as agile as possible, which gave our crew the possibility for quick maneuvers in a tight schedule and changing conditions. The pre-production included detailed travel plans, tons of background material and research on each destination – all fitted into preliminary scripts matching the client’s desire for stunning visual stories.

All destination videos have been published on Finnair’s YouTube channel where they provide a state of the art, yet a timeless visual experience of Asia’s booming cities and their cultural uniqueness.

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.

Modern News, Brand Integration, …. and Warfare


Written by on Thursday, September 18, 2014

Screen Shot 2014-09-18 at 12.54.23

A recent video on Call of Duty’s Youtube channel brought together Vice Media, increasingly known around the world for their Gen Y-friendly “gonzo” style investigative journalism, and the video game brand for a news piece about the current state of private military organisations. Here are some shocking numbers from the story to show you what I’m talking about: As of March 13, 2013 62% of the military personnel in Afghanistan were private mercenaries, in the 10 years following 9/11 the US Government spent US$3.3 Trillion in private defense contracts, and the 3rd largest organisation in the world, G4S, is a private military organisation.

This video is truly a piece of news. It exposes the growing number of private military organisations and personnel taking part in today’s many World conflicts but it also acts as a promotional video for Call Of Duty’s new game, Advanced Warfare, which takes place in such a privatised conflict.

While it’s commonplace for Vice’s videos to be supported by a brand, they are usually more documentary than news in nature, e.g. any of the future focused videos on The Creators Project channel are brought to you by Intel. So this video is new ground for Vice and a possible sign of what’s to come in the world of brand integration. It’s enlightening, definitely newsworthy, and, most importantly for the brand, fits with Call Of Duty’s recent release, Advanced Warfare. It’s actual news but it also strongly promotes their new game by informing the viewers of its subject matter.

Could we see a rise in brand integration for news stories like this? Is this a way to force news down the throats of millennials looking to watch promo videos about much anticipated products? Can this work if it’s all out in the open and certain brand messages align with the journalistic stories being told?

…and finally, Is it News? Is it an Ad? Can it be both? These are all questions I’ve heard a lot of people asking in relation to the video and the fact of the matter is I don’t think there is a clear answer here.

Also you should check out the Call Of Duty: Advanced Warfare trailer featuring Kevin Spacey in a role very reminiscent of his vindictive, manipulative, and world dominating Frank Underwood from House of Cards.

About the author

Malcolm is an online media entrepreneur (co-founder of mobile music service Clerkd), copywriter and lover of tacos, whiskey, music, & TV. He was born in Dublin, grew up in Sydney & now resides in sunny Helsinki.

Ice Climbing with Microsoft and Red Bull


Written by on Friday, September 12, 2014

We were assigned by Microsoft to combine Red Bull’s extreme sports video material and high quality images shot with Lumia products to promote the devices’ advanced camera features.

Ice Climbing with Microsoft and Red Bull

Microsoft and Red Bull provided us with some great video and picture material. Our task was to repurpose and edit the material to a story, which would highlight the characteristics of both companies.

By examining different options with the clients, we found the right settings for a sustainable collaboration in producing videos based on existing material. The audiences have liked it and there will be more to come in the future!

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.