Latest Blog Video and ReelSEO Guest Post


Written by on Thursday, November 28, 2013

Pauli

We wrote an article for ReelSEO last week titled Video Content Discovery: YouTube Is Missing a Trick with Curation. The post also features our latest blog video, which talks about video curation services, such as 5by, and how they can be a free alternative to Netlix in everyday video consumption. Have a look!

About the author

Vilja Sormunen looks after publishing and distribution at online video agency KLOK. She has previously worked in social marketing at Nokia as the global YouTube channel lead, online marketing at e-commerce company Spreadshirt and public relations at TBWA/Helsinki. Vilja studied international business at the Helsinki School of Economics and wrote her Master's thesis on viral marketing.

Case Study: Beauty How-To Videos for Sokos


Written by on Thursday, November 28, 2013

Sokos how to

Our most recent case study video talks about the work we’ve done with Finnish department store Sokos. Their goal was to reach women who are interested in beauty and fashion and it was accomplished through a how-to video series called Beauty School.

About the author

Vilja Sormunen looks after publishing and distribution at online video agency KLOK. She has previously worked in social marketing at Nokia as the global YouTube channel lead, online marketing at e-commerce company Spreadshirt and public relations at TBWA/Helsinki. Vilja studied international business at the Helsinki School of Economics and wrote her Master's thesis on viral marketing.

How We Watch Online Video (Infographic)


Written by on Wednesday, November 6, 2013

YouTuber

A recent infographic by video discovery site Blinkx visualizes data around consumers’ online video behavior. People often watch videos on social media sites and half are watching videos their friends share. Entertainment and viral videos are most popular and often most memorable as ads.

 

blinkx-video-habits-infographic-4-thumb

About the author

Vilja Sormunen looks after publishing and distribution at online video agency KLOK. She has previously worked in social marketing at Nokia as the global YouTube channel lead, online marketing at e-commerce company Spreadshirt and public relations at TBWA/Helsinki. Vilja studied international business at the Helsinki School of Economics and wrote her Master's thesis on viral marketing.