Saatchi & Saatchi New Directors Showcase 2012


Written by on Wednesday, June 27, 2012

Last week the Cannes Lions International Festival of Creativity wrapped up after showing us some of the best and most creative work in media from the previous year. One of the hallmark events of the festival is the New Directors Showcase hosted by Saatchi & Saatchi where the up and coming talent in the film and video industry are presented. It is generally considered one of the great honors for a director to have work featured at the showcase and many of the previous directors have had very successful careers after being part of it.

Previous directors of the showcase include: Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias and Jonathan Glazer.

When browsing through the videos from the showcase it is interesting to note that, unlike previous years, some of the most creative work comes from the smaller budget films.

Like Rick Mereki’s video “Move” which is basically just a travel video with a twist. No flashy effects, no huge production value. Just an idea.

The same can be said for James W. Griffiths’ “Splitscreen: A Love Story” which was shot entirely on a Nokia N8. The video was also the winner of the Nokia Shorts Competition in 2011.

Finally we could look at animator James Curran who created an unofficial title sequence for the film Tintin, directed by Steven Spielberg, and posted it online and was subsequently offered a job on Spielberg’s next film as well as the honor of being a part of the New Directors Showcase.

Perhaps 2012 is the year of the underdogs of the film and video industry and being unknown no longer means being last in line.

View all videos on the New Directors Showcase Channel

 

Juhannus 2012 ja tulokseton haku


Written by on Wednesday, June 20, 2012

Tein juuri YouTube-haun. Kirjoitin hakukenttään “juhannus”, mutta kokeilin myös “juhannus 2012” – hetken ehdin toivoa, että suomalaiset mainostajat olisivat olleet hereillä, ja olisivat tuottaneet ajankohtaista sisältöä Juhannukseen liittyen. Yllätyksekseni haku tuotti todella laihoja tuloksia. Ei edes makkaravideoita! Toki yksityishenkilöiden luomaa sisältöä oli julkaistu niinkin tuoreeltaan kuin tunti sitten. Mutta ei, ei hienojen suomalaisten brändien sisältöjä. No, ensi vuonna sitten.

Kuva Timi Lexikonin “Tää Kesä” musiikkivideosta, joka löytyi hakutulosten kärkipäästä “juhannus 2012”-haulla. Video on lisätty 20.6.2012. Hyvä Timi!

Ainoa valopilkku “juhannus 2012”-haulla oli makeisvalmistaja Panda. Heidän persoonallisesti otsikoidut “Panda Juhannus 2012.mov” (ilman kuvailevaa tekstiä) sekä “Panda Juhannus – Kuningatar 2012.mov” (tämäkin ilman kuvailevaa tekstiä) löytyivät sentään hakutulosten kärkipäästä, mutta näitä videoita tuskin on lisätty ns. tent-pole-programming mielessä, koska ne ovat julkaistu jo huhtikuun lopussa.

Tent-pole programmingilla tarkoitetaan esim. YouTuben yhteydessä sitä, että jonkun tietyn tapahtuman, juhlan tai merkkipäivän ympärille ajoitetaan sisältöä julkaistavaksi. Näin voidaan lisätä liikennettä tietyn sisällön pariin, koska ihmiset hakevat tietoa ajankohtaisista asioista. Tämä ei mitenkään ole uusi asia; jouluna tehdään joulumainoksia ja pääsiäisenä hassutellaan pikkutuhmasti munilla.

Yritysten ja brändien siirryttyä myös videoiden värikkääseen maailmaan, kannattaa huomioida sisältöstrategiaa tehdessä myös julkaisuaikataulu ja pistää muistiin tärkeät kohdat kalentereista. Näin voidaan olla aina ajankohtaisia ja siten myös kiinnostavia ja tuoreita.

Best Finnish brands on YouTube in May 2012


Written by on Wednesday, June 13, 2012

In 2010, Markkinointi & Mainonta listed the 100 most valuable brands in Finland. The list is dominated by brands of Fazer and Arla, Fiskars taking the third place, and Joutsenlippu taking the fourth place. But how are these brands doing on YouTube?

On 8 May I recorded the number of views each of them had and I compared it to the number of views today. The companies below are sorted according to their brand value as listed by Markkinointi & Mainonta. Fazer had the highest brand value, followed by Fiskars and so on. Companies without a Finnish YouTube channel have been excluded.

As the graph shows, S-ryhmä and Vaasan have seen the highest viewer growth. Vaasan joined YouTube in April and takes the newcomer prize, having increased their views from 328 to 1052 during the period. S-ryhmä’s channel added 15 new subscribers and went from 7592 to 26679 views. That gives them the title of the fastest growing YouTube channel on the list.

Valio takes home the prize for being the most active video producers, having uploaded 26 new videos during the past month. After them comes Nokia with 17 new videos, and Fazer with 12 videos.  

Kalevala’s subscriber base grew by 33 %, the fastest in the sample, adding 6 more subscribers. In terms of total number of subscribers, Nokia grew their subscribers fastest (3479 new subscribers). Second place goes to Finnair that added 83 new subscribers. Nokia and Finnair are the only channels
with more than 1000 subscribers.

Is there an awesome Finnish brand channel that should be on this list? Let us know in the comments!

About the author

Erik Johansson is KLOK's in-house analyst and statistician. He writes about online analytics and shares insights from the video site The Kick Network. He is also the editor and project manager of Kick, a video blog about startups and technology.

Strange World of Viral Videos –       3 Oldies & 3 Oddies


Written by on Wednesday, June 6, 2012

I got introduced to what I regard as being the early form of viral videos in the late 90’s and early 00’s when we swapped diskettes and cds full of funny clips between friends. Looking back, videos back then seemed to be a little bit less strange than what they are today. Here’s three oldies and three recent oddies.

OLDIES

Insane robot dance from 2001:

 

Danger of Ice Fishing:

 

What most of us has probably wanted to do at some point:

 

RECENT ODDIES

Video of quadcopter made out of a taxidermied cat:

http://www.youtube.com/watch?feature=player_embedded&v=-S4DZ_aWNuU

 

Prank gone bad. Man dressed up as a zombie harassed his neighbors and was nearly shot:

 

How to troll a sprider:

So, as long as there are people and video cameras, there will be viral videos.