The Future Wizards – Hello World Open

Written by on Sunday, September 28, 2014

The first ever Coding World Championships took place in Helsinki, Finland in June 2014 hosted by the creative technology company Reaktor and mobile game developer Supercell. KLOK was assigned to produce branded content circling around a multi-camera production for the event itself, a full-length feature film, a pre-boosting documentary series of the coding-competitors and recap films to capture the feeling of the event. The Finnish Broadcasting Company YLE and its web-television Areena, cooperated as as publishing platform for the campaign.

HWO All Hail the Champions

Hello World Open wanted to establish the coders as superstars, inspire the younger generation towards coding and break the illusive taboo of coding and the community itself – not to mention the passion for coding that thrives through the Hello World Open competitors.

We traveled to four European countries, met and interviewed interesting people that live and breathe coding each and every day. The result is a cohesive picture of what coding, and the Hello World Open competition is really about.

“We’ve never seen a coder cry in front of the camera.”
-Ville Valtonen, Marketing & Communications, Reaktor Innovations Oy

HWO YLE Areena

About the author

KLOK is a creative agency focusing on moving images produced for targeted audiences. We write, produce and tailor-make video content for audiences on every platform from the web to mobile to TV. It takes a strategy, a plan, creative writing, producing, distribution and continuous analysis to make modern video content work. We are here to do all that.