The first ever Coding World Championships took place in Helsinki, Finland in June 2014 hosted by the creative technology company Reaktor and mobile game developer Supercell. KLOK was assigned to produce branded content circling around a multi-camera production for the event itself, a full-length feature film, a pre-boosting documentary series of the coding-competitors and recap films to capture the feeling of the event. The Finnish Broadcasting Company YLE and its web-television Areena, cooperated as as publishing platform for the campaign.
Hello World Open wanted to establish the coders as superstars, inspire the younger generation towards coding and break the illusive taboo of coding and the community itself – not to mention the passion for coding that thrives through the Hello World Open competitors.
We traveled to four European countries, met and interviewed interesting people that live and breathe coding each and every day. The result is a cohesive picture of what coding, and the Hello World Open competition is really about.
“We’ve never seen a coder cry in front of the camera.”
-Ville Valtonen, Marketing & Communications, Reaktor Innovations Oy