2014 was the third year we were charged with the task of producing a series of TV shorts for MTV3 in partnership with SLUSH (Northern Europe’s top tech conference), and everyone involved wanted to shake it up and do something new for the third season. So what did we do? We decided to focus on discovering and showcasing ten of Finland’s most creative individuals and produce a five-minute episode about each creative for broadcast on MTV3.
While the term “creative” is usually applied to people from the world of art, film, or music, we wanted to showcase people that were “making things” to illustrate the SLUSH ethos of helping new talent in the business world. Creativity is a broad term and we wanted to see people doing interesting things, whether they were artists, entrepreneurs, or tech pioneers. MTV3’s website had an open call for creatives to submit their applications. A team of people from MTV3, Slush, KLOK, and a few appointed judges; Peter Vesterbacka – The Mighty Eagle at Rovio (famous for Angry Birds), Ilkka Kivimäki – Chairman of The Startup Sauna Foundation, and Merja Ylä-Anttila – Editor In Chief of MTV3’s News, chose the ten that would be featured in the series.
The series was published in multiple channels at the same time. The episodes ran on “Huomenta Suomi” (Good Morning Finland) to an estimated audience of 300K – 1M everyday for the 2 weeks leading up to the 2014 Slush conference in November. MTV News also published a story about each selected creative, and did a number of radio programs for each episode. All the videos where also released simultaneously on Youtube and MTV’s online catch up service Katsomo.