Last week the Cannes Lions International Festival of Creativity wrapped up after showing us some of the best and most creative work in media from the previous year. One of the hallmark events of the festival is the New Directors Showcase hosted by Saatchi & Saatchi where the up and coming talent in the film and video industry are presented. It is generally considered one of the great honors for a director to have work featured at the showcase and many of the previous directors have had very successful careers after being part of it.
Previous directors of the showcase include: Tarsem, Michel Gondry, Mark Romanek, Spike Jonze, Ivan Zacharias and Jonathan Glazer.
When browsing through the videos from the showcase it is interesting to note that, unlike previous years, some of the most creative work comes from the smaller budget films.
Like Rick Mereki’s video “Move” which is basically just a travel video with a twist. No flashy effects, no huge production value. Just an idea.
The same can be said for James W. Griffiths’ “Splitscreen: A Love Story” which was shot entirely on a Nokia N8. The video was also the winner of the Nokia Shorts Competition in 2011.
Finally we could look at animator James Curran who created an unofficial title sequence for the film Tintin, directed by Steven Spielberg, and posted it online and was subsequently offered a job on Spielberg’s next film as well as the honor of being a part of the New Directors Showcase.
Perhaps 2012 is the year of the underdogs of the film and video industry and being unknown no longer means being last in line.
View all videos on the New Directors Showcase Channel