Idea Shopping

Written by on Thursday, January 21, 2010

This here is a nice example how to enrich people’s lives with culture. When I’m visiting London I certainly know, what not to miss. The location looks very inspirational and I wish there’s more to come. This is how Alain de Botton, who has been involved in this project, puts in to a few lines:

The idea is to challenge traditional universities and reorganise knowledge, directing it towards life, and away from knowledge for its own sake. In a modest way, it’s an institution that is trying to give people what universities should I think always give them: a sense of direction and wisdom for their lives with the help of culture.

Here’s a nice and short video about the shop:

And this is the link to the shop’s homepage.

About the author

Jussi is one of the co-founders behind KLOK and is working as an Executive Producer. Discovering new opportunities to use online video and developing and investigating fresh content for channels is what he is passionate about.