There has been a huge buzz around Gap’s new logo design. The logo with the clothing company’s name inside a blue square had been around a while, when Gap decided to upgrade it to something totally new, fresh and different. The attempt was a kind of a failure and the old classic logo was brought back. But what did it take Gap to change the new logo back to the old one? That’s right, people communicating in the internet; a social media effect.
This is a statement by Gap’s Facebook people with a link to the press release:
“Ok. We’ve heard loud and clear that you don’t like the new logo. We’ve learned a lot from the feedback. We only want what’s best for the brand and our customers. So instead of crowd sourcing, we’re bringing back the Blue Box tonight. http://bit.ly/9xvtvJ“
I have to say that, if this logo “thing” was meant as a reminder of Gap’s existence, then they really succeeded. I completely had forgotten about their company, but at least a couple of days ago, I had to try the Craplogo-creator. Or was it only a social media experiment?