Talking about pension and pension insurance might sound a bit dull sometimes. Ilmarinen, a Finnish mutual pension insurance company, wanted to change this notion as they were re-designing their website to offer the information in simple way and to be less cluttered. One important thing was to make it easier for the visitors to get to the feeling of a certain life situation where their services are needed.
KLOK handled the production of 4 films all the way from scripting to final adjustments. The films do not talk about how to handle different services or products. Instead they aim to tell the main character’s story in an authentic way, where Ilmarinen plays a natural part. Basically, they are product films without showing or over-explaining the products.
The videos are placed on Ilmarinen’s website alongside the freshly renewed other content and visuals.