The Kick Network was originally a video blog that covered startups, apps and tech in Northern Europe. The YouTube channel was established in 2011 with the goal to raise awareness about local startups and innovations among international investors and media. It was funded by multiple sponsors who supported the cause but the channel maintained its editorial freedom.
Kick has since been rebranded as Slush and consequently, we work more closely with the non-profit Slush organization on content production. The scope has also broadened from startups and tech to interesting stories around founders and their passions. To learn more about The Kick Network case, watch the below video.
2. Select the page where you want to add the tab. If the page isn’t in the box, make sure you can administrate the page or you haven’t already installed the button.
3. After adding the page tab, you will be directed to a page where you can change the settings. If you aren’t redirected, you can manually navigate there by going to (Don’t forget to replace the [YOUR PAGE NAME] ) https://www.facebook.com/[YOUR PAGE NAME]/app_212104595551052
4. By clicking the administration panel, you are able to set the preferred YouTube channel. You can also set which video will be used as a featured video. By leaving this field empty, the app will use the latest video. If you want to use a particular video, you can just copy paste the whole url in the field. When you are all done and have saved the settings, you can preview the tab with your own content.
5. Now, we need to navigate back to our Facebook page and check that the actual tab works. If you can’t find a red YouTube tab next to Photos and Likes and such, click on the small arrow after the very last tab. This opens the second layer of tabs.
6. If the YouTube tab is on the below layer and we want to raise it to the top, we need to replace one of the top layer tabs. So, move your mouse on top of one of the tabs you wish to replace with the YouTube tab. Click on the small pen icon and pick the YouTube option from there. NOTE: Some tabs can’t be replaced.
7. If there’s a need to change the name or graphics of the tab, you can do it by clicking the Edit Settings option.
8. The end result should be something like this. Voila!
Google strengthened its hold on music content by buying a stake in Vevo, but it’s also developing the concept of music videos with videos like Arcade Fire’s ‘Just A Reflektor’.
The Internet is still a minefield for copyright claims and content owners can be aggressive when it comes to royalties, especially in music and movies. Companies like Pandora and Spotify have shown that it’s possible to navigate the deep waters of online music licensing without going under, while Vevo has managed to do the same for music videos.
Established in 2009 as a joint venture between Universal Music Group (UMG), Sony Music, Abu Dhabi Media, Vevo is YouTube’s number one channel partner. The two had a symbiotic licensing relationship until last summer, when Google secured a 7% stake in the company with a 40 to 50 million-dollar investment.
According to comScore, Vevo is now bigger than any of its competitors, including MTV, Yahoo! Music and AOL. It’s clear the Vevo partnership was necessary for Google as they need to secure good content for eyeballs and ad revenue. Also, compared to YouTube, Vevo has a much younger audience and it’s fairing especially well among 13-24-year-olds. Youth preference is generally considered an indicator of future success so it makes sense Google would want to hold on to Vevo and eliminate onerous licensing negotiations.
Bloomberg Businessweek visualized comScore data for their recent article on Vevo.
Google’s ambitions in shaping the future of music videos are not limited to Vevo or YouTube. The Google Chrome team has been behind some of the most creative video experiments seen in recent years. The benefit of Google Chrome is that the browser provides more flexibility than standard video platforms, even if video distribution will be limited.
In 2011, Arcade Fire’s song ‘We Used to Wait’ was featured on an interactive video called The Wilderness Downtown, created for Google Chrome. It pulled Google Maps Street View images around an address the viewer entered. It won a Grand Prix in Cannes.
Now, Arcade Fire has created another interactive Google Chrome video for their song ‘Just A Reflektor’. It’s a new type of music video that takes cues from the viewer’s smartphone. The users control the visual effects by moving their phone or tablet in the physical space they’re in and their webcam even brings their face into the video.
In the YouTube era, viewers are active participants. Songs inspire people to create their own videos where they are singing and dancing to their favorite songs. The challenge for music video producers is to harness the creative energy of the audience and build interaction as part of the experience. Google already has the stage set.
Back in March, I had a conversation with someone who had plans of getting rich with YouTube. He wanted to start a channel and have at least 100.000 subscribers by December. “We could be making serious money in ads”. It sounded like a wild dream, considering that he would be working from his home and he had practically zero experience in marketing or web development.
There are people who do pay their rent and daily expenses with the money they make out of content creation. It’s possible that in the future, some people may even go through university with the money they made with a random funny childhood incident. Maybe their parents managed to press the rec-button at the right moment. It would definitely be much easier to walk around with a camera phone in hand than start a university fund.
But if making money out of video channels was so easy, there would be thousands of young video millionaires. Over 100 hours of video is downloaded on YouTube every minute. Very few of the videos actually succeed. So what’s the formula for successful channels? In my mind, it boils down to the following things:
– Clear theme – if you have a comedy channel, comedy is what your subscibers expect to see
– Creators know their subject well – for video bloggers like Finnish Soikku, that may even be themselves
– Creators are passionate about their subject – money isn’t their primary motivation and their excitement shines through
– Content is published regularly – the audience gets a constant reminder of the channel’s existence
– Creators interact with fellow YouTubers building connections – networking and collaborating can be a great way of reaching new audiences
So, if you are thinking about setting up a channel, plan carefully. What is your motive? How well do you know your subject? Do you have something to say? Do you get a kick out of making videos? If all of these elements are there, then you are probably on the right path.
We’ve worked together with Finnair for quite a while now, and we figured it was time to shed some light on the collaboration. Watch the below video if you’re interested in learning about the things we’ve achieved thus far.
Here are also a few recent videos we’ve produced together: